Recently, the Direct Selling Association DSA generated analytics that prove how impactful the direct selling industry is. With more Americans searching for additional income to make ends meet, it is safe to say that the direct selling industry is here to stay.
“The U.S. direct selling industry is moving in a very positive direction,” said Joseph N. Mariano, DSA president and chief executive officer.
The direct selling channel generated $35.4 billion in retail sales in 2018 – up 1.3 percent from 2017. Research also shows how the direct selling industry has drawn more individuals into becoming entrepreneurs. With the industry significant growth, we noticed there is an increase of millennials joining the industry.
This new study confirms that the number of people selling products or services using the direct selling model grew 1.6 percent, with more than 6.2 million U.S. entrepreneurs selling in either a part-time or full-time basis. The percentage of women joining the channel increased by 1.5 percent from 2017 to 2018. By gender, 75 percent of direct sellers in the United States in 2018 were women and 26.5 percent men.
Demographic breakdowns for both direct sellers and discount buyers include:
6 percent (under 25);
19 percent (25-34);
26 percent (35-44);
24 percent (45-54);
17 percent (55-64); and
8 percent for 65 and older.
Direct selling is booming like never before; hence, it is doing pretty well, and it will grow even further in the near future. The direct selling industry welcomes all entrepreneurs, whether you are an amateur or an expert there is room for all age groups and genders to explore this great business.