The cornerstone of the Direct Selling Association’s (DSA) commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the Code’s standards and procedures as a condition of admission and continuing membership in the DSA.

The DSA Code of Ethics speaks to both the consumer and the seller. It ensures that member companies will make no statements or promises that might mislead either consumers or prospective sales people. Pyramid schemes are illegal and companies operating pyramids are not permitted to be members of the DSA.

The DSA Code of Ethics is enforced by an independent Code Administrator who is not connected with any member company. The Code Administrator will do everything possible to resolve any complaints to the satisfaction of everyone involved, and has the power to decide on remedies. All member companies have agreed to honor the Administrator’s decisions. We are one of the companies that complies each year and therefore we proudly display the “DSA Code of Ethics Communication Initiative, Certificate of Recognition.”
See the full text of the Code of Ethics

Find out what the Code of Ethics means for: